Monday, December 6, 2010

B.A SYLLABUS, CDLU SIRSA

                            
BA -1st Semester                    Subject Code.

Sr. No.
Paper Code
Nomenclature
Max.M
Mini.M
Int.Asstt.
Time
1.
Paper-1
General Hindi
80
28
20
3Hrs.
2.
Paper-2
Basic Computer
80
28
20
3Hrs.
3.
Paper-3
Introduction to Communication
80
28
20
3Hrs.
4.
Paper-4
General Awareness-1
80
28
20
3Hrs.
5.
Paper-5
Practical
100


3Hrs.
BA-IInd semester
1.
Paper-6
General English
80
28
20
3Hrs.
2.
Paper-7
General Awareness-2
80
28
20
3Hrs.
3.
Paper-8
Print Media
80
28
20
3Hrs.
4.
Paper-9
Traditional Folk Media
80
28
20
3Hrs.
5.
Paper-10
Practical
100


3Hrs.
BA-III rd semester
1.
Paper-11
Electronic Media
80
28
20
3Hrs.
2.
Paper-12
Cyber Journalism
80
28
20
3Hrs.
3.
Paper-13
Radio Production
80
28
20
3Hrs.
4.
Paper-14
General Awareness-3
80
28
20
3Hrs.
5.
Paper-15
Graphics & Production
80
28
20
3Hrs.
BA-IVth semester
1.
Paper-16
Television and Film Production
80
28
20
3Hrs.
2.
Paper-17
General Awareness-4
80
28
20
3Hrs.
3.
Paper-18
Photo Journalism
80
28
20
3Hrs.
4.
Paper-19
Advertising
80
28
20
3Hrs.
5.
Paper-20
Training
50
20
-----
----

Paper-20(a)
Communication Skills
40
14
10
3Hrs.
BA-Vth semester
1
Paper-21
DEVELOPMENT COMMUNICATION
80
28
20
3Hrs
2
Paper-22
NEW MEDIATECHNOLOGY

80
28
20
3Hrs
3
Paper-23
COMMUNICATION RESEARCH

80
28
20
3Hrs
4
Paper-24
CORPORATE COMMUNICATION

80
28
20
3Hrs
5
Paper-25
iz;kstuewyd fgUnh

80
28
20
3Hrs
BA-VIth semester
1
Paper-26
MEDIA LAW & ETHICS

80
28
20
3Hrs
2
Paper-27
SPECIALIZED JOURNALISM
80
28
20
3Hrs
3
Paper-28
MEDIA ORGANISATION AND FUNCTIONS
80
28
20
3Hrs
4
Paper-29
ENGLISH
80
28
20
3Hrs
5
Paper-30
Practical
80
28
20
3Hrs
BA MASS COMMUNICATION
1-                                                                      

ch0 , ,e lh first                  lkekU; fgUnh
Mix.Marks.80
le; % 3hours

इकाई एक -: शषा का अर्थ एवं विषेषताएॅं, हिन्दी शषा प्रकृति, शब्द सरंचना, एवं प्रयोग, संधि, समास, उपसर्ग-प्रत्यय, पर्यायवाची, विलोमार्थी, मुहावरे एवं लोकाक्तियां, अलंकार।

इकाई दो - प्रयोजनमूलक हिन्दी: स्वरुप एवं व्यवहार क्षेत्र, प्रयोजनमूलक हिन्दी के विविध रुप, अनुवाद की परिभाषा, अनुवाद का स्वरुप , अनुवाद की प्रक्र्र्रिया अनुवाद समस्याएं एवं समाधान , अनुवाद व्यवहार    अनुवाद का महत्व।

इकाई तीन- प्रषासकीय पत्राचार के विविध रुप - सरकारी पत्र, अर्द्वसरकारी पत्र कार्यालय आदेष, राजपत्र, अधिसूचना, पृष्ठाकंन, प्रेस विज्ञप्तिद्रुत पत्र, टिप्पणी, अनुस्मारक, प्रतिवेदन।

इकाई चार:      पत्रकारिता का अर्थ, स्वरुप एवं महत्व, समाचार सवांददाता के गुण, सम्पादक, सम्पादकीय, सम्पादन के आधारभूत तत्व, समाचार लेखन कलाः।

सहायक ग्रन्थ

1   प्रयोजनमूलक हिन्दी: डा0 नरेष मिश्र, डा0 सुरेष सिंहल, डॉ0डी0के0                             जैन अभिनव प्रकाषन, नई सडक, दिल्ली- 6

2   राजभाषा हिन्दी: कैलाषचन्द्र भाटिया, वाणी प्राकषन, दिल्ली

3   प्रयोजनमूलक हिन्दी: सिद्धान्त और प्रयोग: दंगल झाल्टे, वाणी प्रकाषन 21-, दरियागंज, नई दिल्ली - 11002

4   प्रयोजनमूलक हिन्दी: डा0 विनोद गोदरे, वाणी प्रकाषन 21- ए दरियागंज, नई दिल्ली, 11002.

5   व्यवहारिक हिन्दी और स्वरुप: वाणी प्रकाषन, दिल्ली।

 

 

                                      Paper- 2

                              Basics of Computers
Max. Marks- 80                                                                                  Pass Marks-28
   Time: 3 hours

Unit-I  
Introduction to Computer, generations and basics, Computer parts: Software, Hardware and Peripherals, Application of MS Office, MS Windows.

Unit-II
Designing and Layout: Basic concepts like columns, gutter space, kerning, editing, alignment, text formatting, vector and bitmap graphics, colour concepts.

Unit-III
PageMaker: Features, basic use creating a file, text formatting, placing graphics,
 Photoshop, Coreldraw, Quark Express

Unit-IV
Use of Printer and Scanner, Power Point, Excel, Internet, Origin, Growth, Scope and Administration. LAN, MAN and WAN, Co-axial Cable, Optical fiber and WAP


Suggested Books:
1.      Computer Fundamentals by P.K. Sinha Published by BPB Publications.
2.      Web Technologies A Systematic Approach by Dr. Archana Kumar UDH Publications and Distributors Ltd.
      3.   The ABC’s of Internet, Crumlish, 1998, BPB publications, New Delhi.



Paper-3

INTRODUCTION TO COMMUNICATION

Max. Marks: 80                                                                                  Pass Marks: 28

                                                                                                           Time: 3 hours


UNIT-I

Communication: -Definition, Concept, Nature and Scope of communication. Functions of communication, Elements of communication, Barriers of communication, Forms of Communication: Intra Personal, Inter Personal, Group Communication,

UNIT-II

Models of Communication: - SMR Model, Laswell formula, Osgood model, Dance's Model, Gate Keeping model, Gerbner's model, Shramm's model, New comb's model.

UNIT-III


Media Theories: - Bullet theory, Two-step & multi-step flow theory, Agenda Setting theory, Selective exposure, Perception & Retention theory, Cultivation theory, Marshal Mcluhan's theory.

UNIT-IV

Mass Communication: Definition, Nature, Scope & Features of Mass communication. Characteristics of the audiences of various Mass Media. Limitations of Mass communication.

Suggested Readings:

1)                  Mass communication theory: Sage Publication-Dennis MC Quail
2)                  Handbook of Journalism  and Mass communication-V.B. Aggarwal,VSGupta Publisher-Concept Publishing
3)                  The Uses of Mass Communication –Blumler and E.Katz (Sage Publication).
4)                  The Dynamic of Mass Communication MCGraw-Hill Companies.
5)                  Mass Communication(Theory  and Practice-Uma Narula(Harnand Publication).
6)                  Understanding Mass Communication-M DeFleur and E. Dennis-Hougton Nefflin company  Publication.

Paper -4
General Awareness -1
Max. Marks- 80                                                                                  Pass Marks-28
                                                                                                            Time: 3 hours
Unit-1
Concept, definitions and importance of sociology, Relation of Sociology with other Social Sciences, importance of studying Sociology for media students. Group- Community- Institution- origination -Society - Humanity- Biosphere and their unity and Inter -dependence
Unit-II
Family, kinship, class, caste, clan, tribe, marriage Concept, definitions and process of social change, agents of social change
Unit-III
Concept, definitions and importance of psychology, relation of psychology with other social sciences, importance of studying psychology for media students, psychology of social groups
Unit-IV
 Elements and process of human behavior, Theory of information,Opinion and attitude formation
Suggested Books:
                       
    1. Introduction to psychology by Morgan and King Tata Mc Graw  Hill,New Delhi
    2. Sociology by Lal & Singh
    3. General Psychology By Arun Kumar Singh

 

 

 Paper -5

Practical
Max. Marks- 100                                                                                  Pass Marks-40
                                                                                                       Time: 3 hours
Power Point Presentations       -2
News Clippings                       -8(Published in blog and Portal/Newspaper)
Feature/Article                          -4(Published in blog and Portal/Newspaper)
Photo Caption                         -4(Published in blog and Portal/Newspaper)
Interviews                                -2(Recorded & uploaded on poadcast,  
  Published in blog and Portal/Newspaper)
Typing Test –Hindi
Radio Talks                              -5









Paper II
History of Mass Media ( B.A)


Unit I:
History and development of Press in India, Press In India before and after independence, Vernacular press, New trends in Journalism, Press Commissions, Press Council, Prasar Bharti.

Unit II:
Historical development of Tribune, Statesman, Hindustan Times, Times of India, Punjab Kesari, Nav Bharat and their contribution in Indian freedom movement. Growth and development of press in Haryana.

Unit III:
History and development of  Radio, Television & Film with special reference to India, Satellite Boom. Media Convergence, DTH, FM & Community Radio.

Unit IV:
Contribution of M.K.Gandhi, Raja Ram Mohan Roy, Madan Mohan Molviya, Lala Lajpat Rai, bal Mukand Gupt, B.G.Tilak in Indian Freedom Movement.

Books:-
1.                Mass Communication in India By Kewal J.Kumar
2.                Sanchar Ke Saat Sopan BY Anil K.Ankit












 
 SEMESTER -II
Paper- 6
General English
Max. Marks: 80                                                                           Pass Marks: 28

                                                                                                          Time: 3 hours


Unit-1
Words (Vocabulary of about 1000 words drawn from commonly used English Newspapers).,Practice of the following in English language -Tense, Narration, Prepositions, One-word substitute
            Sentence making and punctuation                
Unit –II 
Practice of the following in English language, Nouns, Pronouns, Adjectives, Verbs, Articles.
Unit- III         
 Practice of the following in English Language - Synonyms/ antonyms, singular/plural, Active/Passive Voice.
Unit- IV
            -Comprehension
            - Precis Writing
            -Essay Writing
            -Letter Writing
Suggested Books:
            1.        English in mind students book by Puchta.
2.                  Good English by Archna Mathur
3.                  Objective General English by S. Chand.
                                                                              Paper -7
General Awareness- II
Max. Marks- 80                                                                                  Pass Marks-28
                                                                                                   Time: 3 hours
Unit-1 (Indian Constitution)
Constitution- Preamble salient features, States and Union Territories, Citizenship, Fundamental Rights, Fundamental Duties,Directive Principles of State Policy
Unit-II (Three Pillars of Democracy)
President- Election powers, Vice President- Election, functions, Prime Minister, Council of Ministers, Cabinet Ministries,Governor and Lt. Governor-Appointment and  powers, Chief Minister- Ministers and Ministries, Parliament- Composition of Lok Sabha and Rajya Sabha, Legislative business of Parliament- Bills and Acts, Presiding Officers of upper and lower House, State legislature- Vidhan Sabha and Vidhan Parishad, Supreme Court- Functions and Powers, High Court- Functions and Powers, Lower Judiciary.
Unit-III (Electoral System)
Election Commission-composition and functions, Representaion of te people Act 1951 – important provisions, amendments & SC judgments, General Elections, Mid Term Elections, By Elections , Elections of Lok Sabha, Vidhan Sabha, Elections of Rajya Sabha, Vidhan Parishad, Multi  Party system national and Regional parties, Grant of status and symbols, Major political parties and alliances, their ideological bend, Electoral Reforms- Electoral lists, EVMs, Voter ID Cards, Nomination paper and its enclosures {Details of assets and criminal record}

Unit-IV (Political Issues & Debates)
Politics concerning castse, religion and minorities, Communalism- Religious divisive forces & fundamentalist organizations, Secularism- pseudo secularism and Sarva dharma Sambhav, Corruption in politics –Lokpal debate, Lokayukta and jurisdiction of CVC, Political Defections—Anti Defection Act Law 1985 amended in 2003, Political Defections—Anti Defection Act Law 1985 amended in 2003, Universal adult franchise- Debate on making voting compulsory Granting the right not to vote, demand for right to recall people’s representatives
Books:
1.   Indian Constitution by Subhash Kashyap National Book Trust,New Delhi,
2.   Indian Constitution by Basu,New Delhi








Paper -8
Print Media
Max. Marks- 80                                                                                  Pass Marks-28
                                                                                                      Time: 3 hours
UNIT- I

News:  Concept, Definition, Elements and News Value. Sources of News, Methods & techniques of Newsgathering. News reports Structure. Lead: Definition, Importance and Kinds of Leads, Qualities and Responsibilities of a Good Reporter.
UNIT-II

News Room Organization & Operations Sources of News Copy. Qualities & Functions of News-editor and Sub-editors , New Agencies. Editorial: Concept, Types & Importance. Editorial page Contents, Columns and Columnists. Editor's  Mail.
UNIT-III
Fundamentals of Good Writing. Feature: Definition, Concept & Types. Difference between News, Feature, Article, Editorial, News Analysis. Syndicate Features, Syndicate Journalism, Writing for Magazines, Review Writing, Essentials of a Good Feature. Free Lancing.
UNIT –IV

History of Indian Press, Role of Press in Freedom Movement, Vernacular Press in Pre-Independence era. Contribution of James Augustus Hickey, Raja Ram Mohan Roy, James Silk Buckingham, Mahatma Gandhi, B.G. Tilak. Historical development of The Tribune, Hindustan Times, The Times of India, The Hindu, Anand Bazar Patrika. Important personalities of Indian Press in Post-Independence-era. Development of Press in Haryana.
Suggested Readings:
7)                  Journalism in India by Rangaswami Parthasarathi, Sterling, New Delhi.
8)                  Professional Journalism By M. V. Kamath, Vikas, New Delhi.
9)                  The Press by Chalpathi Rau, National Book Trust, New Delhi.
10)              Journalists Handbook by M. V. Kamath. Vikas, New Delhi.
11)              Complete Digital Photography by Ben long.
12)              Basic Photography by M. J. Long ford.
13)              Focal Encyclopedia of Photography.
14)              News Reporting & Editing by K. M. Srivastava.
Patra Karita Ke Mool Sidhant by Navin Chandra Pant (Hindi



Paper -9
Traditional Folk Media
Max. Marks- 80                                                                                  Pass Marks-28
                                                                                                            Time: 3 hours
Unit-I
Traditional modes of Advertising peculiarities of a traditional society, traditional personality. Customs, Rituals-Concepts, nature and forms, traditional  modes of Advertising peculiarities of  a traditional society.  Traditional personality.
Unit-II
Introduction to Traditional folk media its characteristics and advantages, tradition , concept, nature and definition. Traditional Folk variety in India,  Folk dances Vis-a vis classical dance.  Traditional Games and Sports, Folk Lore, Folk tales, Sayings, Raddles.  Folk Music with special reference to Dhalo, rouf, Chakri, Garba, Kajari, Bhatiali, Kolkali Pattus, Boli, ragini and Panihari.
Unit-III
Folk Theatre: Its Concept nature Characteristics and Advantages, folk theatre forms in India: Tamasha, nautanki, Yakshagna, powada, Jatra, Bhavai. IPTA-its formation & role in the promotion of street plans in India.  Prominent & folk theatrists of India.  Puppetry-it concept, forms and principles role and significance of puppetry as a traditional form.




Unit-IV
Ballad: Its concept and forms with special reference to Alha, Villupatlu, jugni, Vaar, Prominent ballads, of India, role of Traditional Media in spreading social,economic and political awareness, reach & limitations of traditional folk  media, impact of electronic media on folk media

Suggested Readings
1.                  Traditional Folk Media in India by S Parmar, Geka Books, New Delhi-110027
2.                  Folk Music and Mass Media by S. Parmar, Communication Publications, Tagore Garden, New Delhi.
3.                  The Speaking Tree: Study on Indian Culture and Society by Richard Lanmerg, oxford University Press.
4.                  Folk Theatre in India by Gargi, Balwant University of Washington Press.
5.                  Lesser Known Forms of Performing arts in India by Mukhopadhyay  Durgadas, Sterling Publications, New Delhi

 

 

     Paper -10

Practical
Max. Marks- 100                                                                                 Pass Marks-40
                                                                                                      Time: 3 hours

1. News Items                         10(Published on blog and Portal)
2. Photo features                       2(Published on blog and Portal)
3. Letters to Editor                     4(Published on blog and Portal)
4. Article/Feature                       5(Published on blog and Portal)
5. Typing test - English
6. Live Programme                    02 (Recorded and Up loaded on Poadcast)
7  Radio Talks                           05





                                  SEMESTER –III
                      BA MASS COMMUNICATION 
                                               Paper- 11
                                  Electronic Media
Max. Marks: 80                                                                           Pass Marks: 28
                                                                             Time: 3 hours

Unit-I
          Introduction of Electronic Media. Basics characteristics  of electronic media, difference between Print & Electronic Media, Brief history of radio and television in India.
Unit-II
Radio: characteristics of Radio News Writing and editing, structure of radio News Bulletin, Radio News Room & News Studio, News based and Current Affairs programmes, Planning and Production of Radio programmes, Different format of Radio programmes.
Unit-III
Production process of TV News, News production team and their responsibilities, TV news Room & Studio Layout, basic elements of News Production, Camera Operation (Shots, Angle, Movements, Lighting)
Unit-IV
Entertainment T.V. News Reporting, Television Script, News writing , News Anchoring, News packaging, Process of News presentation-pre-Production and Post Production, basics of script writing for TV programmes, TV documentaries, Media & Social Responsibility


Suggested Books:
1.                  H.R. Luthra: Indian Broadcasting, Publication Division,New Delhi.
2.                  P.C.Chaterjee: Broadcasting in India, sage Publication, New Delhi.
3.                  Cohler, David Keith: Broadcast Journalism, Prentice Hall.
4.                  Hough A.George: News Writing, Kanishka Prakashan, New Delhi.
5.                  James Glen Stovall: writing for the Mass media, Pearson, New Delhi.
6.                  K.M. Shrivastava: News Writing for the Radio and TV, Sterling Publication, New Delhi.
                 










 Paper- 12
Cyber Journalism
Max. Marks: 80                                                                           Pass Marks: 28
                                                                             Time: 3 hours


Unit I:
Cyber Journalism: What is Cyber Space? What is Information \super Highway? Internet and Information Revolution, Fundamentals of Cyber media, Comparison of Cyber media with Print, TV & Radio, Advantages and Disadvantages of Cyber Journalism.

Unit II:
Writing for Web media : basic rules Do’s and Don’ts, Writing news Stories, Features & Articles on the Web, Why print and Electronic media network are going on the Net? Impact of  Cyber Journalism ,Recent trends in Cyber Journalism.

Unit III:
Presentations & layout of Cyber Newspapers and Magazines , Advertising on Web, Circulation of Web newspaper, Future of Cyber Journalism.

Unit IV:
Analysis of Important Indian News Based Web Sites, Trends in Cyber Reporting & Editing, Impact of globalization on Cyber Journalism, Cyber Laws.

Recommended Books:
1.      Cyber Space Aur Media : Sudhir Pachori
2.      Fundamentals of Information Technology : Deepak Bharihoke
3.      Multimedia Systems: Ramesh Agarwal & Bharat Bhushan Tiwari
4.      IT in the New Millennium: V.D.Dudeja
5.      Electronic media & Internet: Y.K.D’Souza
                                                              
Paper- 13
Radio Production
Max. Marks: 80                                                                           Pass Marks: 28
                                                                                                          Time: 3 hours

Unit I

 Audio Technology,Nature of sound ,Basics of audio recording ,Selection, placement and types of microphone, Audio control and sound effect,Stereo and mono sound

Unit 2

 Formats of Radio Programs,Generic element: content and format,Spot light, music, feature, talk, review, discussion, newsreel, Interactive Program,Special audience and current affairs programs 

Unit 3

Radio and Voice, Role and responsibilities of a news reader,Do’s and don’ts for news reader, Common errors in pronunciation, Modulation and voice quality, Eminent broadcasters

Unit 4

Field based Programmes ,Live broadcast ,Radio interview  commentaries ,Art of questioning ,Research Inputs ,Some spot reporting .

Reference:
  • Media & Rural Development by Jain, C.M.
  • Masani, Mehra: Broadcasting and Pepole, National Book Trust, New Delhi, 1997.
  • Crook, Tim, Radio Drama; Theory and Practice Landon.
  • Macliesh Robert, Radio Production Techniques. Macmillan, NY.
  • Edger E.Willis & Henary B. Aldrige, Television and Radio, Prentice Hall.
  • Luthra, H.R. Indian Broadcasting, Publication Division, New Delhi, 1998.
  • Akash Bharti National Broadcast Trust: Publication Division, New Delhi, 1987.






Paper- 14
General Awareness-3
Max. Marks: 80                                                                           Pass Marks: 28
                                                                                                          Time: 3hours

Unit-I

Constitution,Objectives of Indian Constitution: Federal and unitary nature, Cantre- State relationship, parliamentary system.

Unit-II

History,Characteristics of main stages of Indian history, Elements of Indian culture, social systems and social concerns, Historical Places in India.

Unit-III

 Geography,Geography of India, Geography of World, Weather News, Latitudes & Longitudes, Human Geography.

Unit-IV

 Psychology,Personality, Id, Ego, super-Ego, Itnerviews, Intelligent Quotient, Social Psychology, Abnormal Psychology
Suggested Books:
1.                  Durga  Dass basu, Introduction  to the constitution of India.
2.                  J.Hamelink, The politics of world communication, Sate, Landon
3.                  James Gull-Media, Communication, Culture
4.                  Kamlesh Mahajan-Communication & Society
5.                  Samir Amin- Capitalism in age of Globalizantion
6.                  Vanadan Shiva- The Violence of the green revaluation.
7.                  Ja. A. Schumpeter,Capitalism, Socialism  and Democracy
8.                  Five  year plan, Year Books
9.                  Denial Lerner- Passing of Traditional Society- Free Press New York.
  10        पूरनचन्द्र जोषी, संस्कृति, विकास और संचार क्रांति।














Paper- 15
Graphics & Production
Max. Marks: 80                                                                           Pass Marks: 28
                                                                                                        Time: 3hours

Unit-I

Elements of design, Principles of design, Type and type faces, choosing types in design layout, Layout, Composing methods, Desktop publishing.

Unit-II

Leaflets, Booklets, Brochures, newspaper, Posters Books, Folders, Packages, Poster design.

Unit-III

Camera parts and type of Cameras, Photographic techniques- Exposing, Developing and Printing, Black and White Photography.

Unit-IV

Basics of audio Recording, Basics of film production Techniques, Basics of Video Production Techniques, Sound & Slide Productions, Wall- writing, Photo caption writing, Package Design, Outdoor transit & Design, Logos & Trademarks.
Books:-
1.                  Art and print Production By:N.N.Sarkar Publication –Oxford University Press,USA
2.                  The Art directors Annual 88 By;Art Director Club Publisher-Rotovision
3.                  A Hompage to Typography-Pedro Guitton Publisher –Index Book
4.                  Typomag By: Laura Mesquer Punblisher- Index Books.
5.                  Video Production By Vasuki Belavadi Publisher-Oxford University Press,USA.















SEMESTER-4                         Paper 16
Television and Film Production
Max. Marks: 80                                                                           Pass Marks: 28
                                                                                                          Time: 3 hours
Unit I :
 TV as medium of communication, Origin and growth, Characteristics, Audience, Stages in TV Programme production ,Script writing , Types of scripts ,Programme production techniques ,TV studio , Types of CAMERAS , Lenses, Basic shots , Microphones Lighting, Floor planning ,Duties of the TV Crew..
Unit II :
 TV news , principles code ,Sources Writing , News telecast techniques ,programmes for special audience , Women ,Youth , Children , Farmers , Students ,Panel discussion, Interviews.
Unit III :
 Shooting, Indoor, Outdoor, Location survey, Documentaries, Dramas, Variety programmes, Role of producer, Studio operations, SITE, ETV, Cable Television, Video revolution.
Unit IV :
A brief history of films, Characteristics, Silent era, Talkies, popular cinema in 1950s ,New wave cinema , Types of films , stage in film making , sound Recording, post production, Animation techniques , Film reviews , Film appreciation.

Reference Books :
1. Broadcasting in India : P.C. Chatterjee
2. TV Programme production : G.B. Millerson
3. Television in India : R. N . Acharya
4. Making a Television programme : Breyer – Johnson
5. TV for Education and Development : B.s. Bhatia
6. Now the Headlines : S. P. singh
7. TV News writing, Editing Filming, Broadcasting : I. E. Fang
8. A Handbook for script writers : B.W. Welsch
9. Our films and their films : Satyajit Ray
10.Indian cinema today : Kabita Sakar
11.The Art of Film : Lindgrad
12.How to read a Film : James Monaco
13.Film – a reference Guide : Armour
14.75 years of Indian cinema : Feroz Rangoonwallah
15.Film Censorship: G.D. Khosla


Paper 17
                                      General awareness-4
Max. Marks: 80                                                                           Pass Marks: 28
                                                                                                          Time: 3 hours
Unit-I
Introduction to Indian and World economy, Nature of Indian Economy ,Gross Domestic Product, Per capita income, currency devaluation, budget deficit and inflation.
Unit-I1 
Indian Agriculture System, Issues and problems of Agriculture Industry, Scope of Cotton and Sugarcane Industry,Role of Media in Promotion of  Agriculture Industry.

Unit-III
 Stock market,Five years Plans,MNCs.,The concept of globalization,RBI,IMF,World trade organization

Unit-IV
Indian foreign policy,United nations and SAARC,Introduction  to international politics,
Current national and international events







Paper 18

Photojournalism


Max. Marks: 80                                                                           Pass Marks: 28
                                                                                                          Time: 3 hours

Unit-I

 Fundamental of Photo Journalism, Role & Responsibilities of photojournalist, qualities for good photojournalist, production personnel: Roles & Responsibilities, how to handle video camera.
Unit-II
 Types of TV cameras: Studio camera, Portable camera (ENG EFP), camcorder. , Digital Camera and its advantages over conventional analog cameras.  Types of cameras lens.
 Unit-III
 Objective of television lighting.· Three point lighting technique(Key light,Fill light & Back Light). Contrast ratio.· Nature of natural light. Gadgets for controlling natural light.· Basic concept of Exposure,
 Unit-IV
 Artificial lighting equipments· Types of lamps in use & their efficiency..(Incandescent, halogen, HMI)· Halogen cycle.
Suggested Books
1. J J Langford : Basic Photography
2. Manual of Photography : Focal Press
3. Five Cs of Cinematography : Joseph V. Mascelli
4. Television Production : Allen Wartzel
5. American Cinematographer’s Manual
6. J J Langford, Basic photography
7. Manual of Photography, Focal Press
8. Joseph V. Mascelli, Five Cs of cinematography
9. Allen Wartzel, Television production


Paper 19
                                                              Advertising

Max. Marks: 80                                                                           Pass Marks: 28
                                                                                                          Time: 3 hours


Unit 1:   
Definition, Function, Nature and Scope of Advertising, evolution and Growth of Advertising, Classifications, of Advertising, Parts of Advertisement copy, Creativity and Concept, Appeals in advertising, Copy writing for  Print and Electronic media Advertisements, Public service Advertising, Socio-economic effects of advertising, National and Global Advertising scene, new trends in Advertising.
Unit-II   
                 Advertising Budget- an overview, Pre-budget thinking, Mehtods of determining Advertising Appropriation, Monitoring and Control of budget, production and Cost Analysis, Advertisement Campaign: Commercial & Social Campaign, Campaign planning, Preparing campaign for the launch of a product.

Unit-III

Media Planning, Median characteristics- advantages and disadvantages of various Media, Outdooor, Indoor and Transit advertising, process of building Brand-equity and brand-image, evolution of Campaign.  Concept of Marketing Mix & Social Marketing.

Unit-IV

Brand and brand Positioning Stages in the creative process media planning Qualities of a successful advertisement, Outdoor and Indoor advertising, Advertising Campaign, social Marketing, Advertising and social and cultural change; Impact of ads on children, Women, etc;Advertising and Consumerism.

Suggested Books: 

  • Jones, Philip John, What's in a Brand? Building Brand Equity Through Advertising, Tata Mc Graw-Hill, New Delhi, 1998.
  • Sisson Z. Jack and Lincoln Bumba Advertising Media Planning, NTC Business Books, 3rd ed. USA.  
Sengupta. Subroto, Brand Positioning: Strategies for Competitive Advantage, Tata Mc Graw –Hill, New Delhi, 199



Paper-20 (A)


COMMUNICATION SKILLS

Max. Marks: 40                                                             Pass Marks:  14
                                                                                      Time: 3 hours
Unit-1
  Essentials of communication skills, small group communication techniques, group discussion etc. Public spiking techniques, body language -verbal/non verbal cues, kinds of interviews.
Unit-II
Written communication-content, structure, drafting a letter, reports, minutes, memos, notices. Presentation communication, per-presentation, post presentation follow up
Unit-III
Presentation aids, Audio aids, visual aids, audio aids, printed aids, computer aided presentation, use of power point,                                                                                                               
Meetings: - convening –presentation, managing, post meeting.
Unit IV
Creative writing, fundamentals, structure and content of writing , writing news analysis & backgrounders.

Workshops :- Mock  interviews , group discussions, JAM Sessions




Paper 20(B)
                                                Training
                                                Internship

Max. Marks: 50                                                                           Pass Marks: 20



Each student will have to undergo One Month of internship in some Media Organization of High Repute from I st June to 30th June Students will have to produce a CERTIFICATE issued by the Director/ Editor/ Manager/Chairperson etc. of the concerned Organization regarding their PERFORMANCE, DISCIPLINE & ACTIVITES during the course of Field training.  The report must be submitted to the Chairperson of the Department   before 7th July.  A panel of Experts constituted by the chairperson will conduct the viva for the Internship Assessment.

Semester V th

BAMC 21
Development Communication

UNIT I
Meaning, concept and process of Development Communication, Development Communication and Society, measures of Development Communication, characteristics of developing countries, Development Communication experience.
UNIT II
Theories and paradigms of Development communication, Development
Communication dichotomies, problems of Development Communication,
participatory Development Communication process with special reference to
India.
UNIT III
Role of mass media organizations in Development Communication, newspaper,radio, TV, traditional media, PIB, DAVP, Song and Drama Division etc.,strategies of Development Communication, role of NGOs in development.
UNIT IV
Development support Communication in Agriculture, Health and Family Welfare, Education and Literacy, Environment, Women Empowerment, Poverty and Employment.

Suggested Readings:
1. Narula Uma Development Communication – Theory and
Practice, Har Anand
2. Gupta V.S. Communication and Development Concept,
New Delhi
3. Tewari, I P Communication Technology and
Development, Publication Division,
Govt. of India
4. Joshi Uma Understanding Development Communication,
Dominant Publications, New Delhi
5. Srinivas R. Melkote Communication for Development in
the Third World, Sage, New Delhi
6. Lerner Daniel & Schramm Wilbur Communication and Changes in Developing
Countries, East West Communication Centre,
Honolulu
7. Rogers Everett M Communication and Development: Critical
Perspective, Sage, New Delhi
8. Todaro, Michael P Economic Development in the Third World,
Longman, New York



BAMC 22
NEW MEDIA TECHNOLOGY

Unit I
Communication technology (CT); concept and scope- CT and IT; similarities and differences- Internet-Types of networks- LAN, WAN & MAN, World wide web.

 Unit II

Internet services-e-mail, Newsgroup, gopher, Web servers, Web Browsers, URL, Home Page, Search engine, Internet Hardware, Internet Protocols, Basic knowledge of Multimedia- ISPs, WAP,

Unit III

Types of Internet connections- Protocols of Internet- WEB PAGE, websites, homepages- Introduction to HTTP, HTML, search resources;- Web page development, inserting, linking; editing and publishing-

Unit IV

Cyber Journalism: On-line editions of newspapers-management and economics: cyber newspapers-creation, feed, marketing, revenue and expenditure, Online editing and publishing.- Cyber laws, Online Journalism
Books:
1. Handbook of New Media, Live row
2. The ABC’s of Internet, Crumlish, 1998, BPB publications, New Delhi.


BAMC 23
MEDIA RESEARCH

Unit I
Meaning, objectives and types of research Research Approaches – quantitative and qualitative Research Process – the steps involved in Research Design

Unit II

Meaning and different types Sampling – Selecting a sample, types of sampling – Probability and Non- Probability Hypothesis /Research Questions Primary and Secondary data

Unit III

Observation method Interview method Collection of data through questionnaire Collection of data through schedule, Content Analysis, Survey Method– Meaning, Characteristics and types Public opinion surveys, TRP, Readership survey, Processing of data – editing, coding, classification, tabulation

Unit IV

Measures of central tendency – Mean, median and mode . Analysis and interpretation of data Report writing – parts of a report, steps involved.

Suggested Readings :
1. C.R. Kothari Research Methodology: Methods and Techniques,
Wishwa Parkashan, New Delhi
2. S.R. Sharma & Anil Chaturvedi Research in Mass Media, Radha Publications,
New Delhi
3. G.R. Basotia & K.K. Sharma Research Methodology, Mangal Deep Publications
4. Sadhu Singh Research Methodology in Social Science,
Himalaya Publishing House, Mumbai
5. Dr. S. Munjal Research Methodology, Raj Publishing House,
Jaipur



BAMC 24
CORPORATE COMMUNICATION
 
Unit I
Corporate communication: Advent, role, strategic importance- Corporate culture, corporate philosophy, corporate citizenship- Skills and talents of a corporate communicator- Making presentation, preparing for meetings, writing speeches- Selection of media for corporate communication

Unit II

Groupware- Introduction, tools, requirement and uses, producing newspaper and managing meetings using groupware using computer networks- Hi speed management-concept and relevance HRD Practices- (Recruiting and training, service with a smile) Recruitment, Selection & Training.

Unit III

Privatization of PR - Advent of image advisories and lobbying companies and their functions: client servicing: counseling, conference management, crisis management, public affairs, issue support, managing the politicians, Customer satisfaction. Direct Marketing- Concept, mailers, catalogues, direct marketing on cable and television, network marketing.

Unit IV

Business Communication- Importance, Objective, Correspondence, formal and informal letters, notices office correspondence, PR letters, Reports, Business magazines- Type of Communication- Downward, Upward, Horizontal and Common Barriers, Brand Management- definition, concepts and evolution- component of a brand- strategy & structure-brand equity and corporate brand.

Books:
1. Corporate Communication, Goodwin Newman, State Uni. Of New York, New York
2. Corporate Communication, Venkatraman, 1998 Sterling Pub. India Pvt. Ltd., New
Delhi.

3. Fundamentals of Corporate Communications, Richard Dolphin, Elsevier Pvt. Ltd.

4. Strategic Corporate Communications A Global Approach for Doing Business in the New India, Paul A. Argenti, Mc Graw Hill.




BAMC 25

iz;kstuewyd fgUnh
     
Max. Marks 80                              Pass Marks-28                                                           Time:3hours
                               

इकाई-एक
     प्रयोजनमूलक हिन्दी का अर्थ, परिभाषा एवं स्वरूप, हिन्दी भाषा की प्रकृति एवं विशेषताए, संचार भाषा, राजभाषा के रूप में हिन्दी
इकाई-दो
     अनुवाद: परिभाषा और प्रकृति, अनुवादक के गुण, अनुवाद के प्रकार , दुभाषिये की विशेषताएंे, दुभाषिय और अनुवादक में अन्तर, दुभाषिये का संक्षिप्तीकरण औरी विस्तृतीकरण दायित्वविज्ञापन में अनुवाद।
इकाई-तीन
     विज्ञप्तिः- प्रेस नोट की परिभाषा और स्वरूप, प्रेस विज्ञप्ति की परिभाषा और स्वरूप, प्रेस नोट और प्रेस विज्ञप्ति में अन्तर प्रूफ-संशोधन, फीचर लेखा, समाचार लेखन
इकाई-चार
     पारिभाषिक शब्दावली (पत्रकारिता से सम्बन्धित 100 शब्द)
पारिभाषिक शब्दावली की परिभाषा एवं स्वरूप, पारिभाषिक शब्दावली का महत्व, शब्दकोष को अर्थ, उद्देश्य, प्रकार, क्षेत्र एवं उपयोगिता, विश्वकोष की परिभाषा, महत्व एवं उपयोगिता।




Semester VI


BAMC
26 Media Law & Ethics

UNIT I
Nature and scope of Media Law; an overview of various laws having bearing on The media –print, electronic and on-line, Concept and scope of media freedom, constitutional guarantees on Press freedom; their limitations, reasonable restrictions.
UNIT II
Parliamentary privileges article 105,193 and 361A of Constitution, Guidelines for parliamentary coverage and AIR Code of election coverage, Doordarshan commercial code, ASCI commercial code, Contemporary ethical issues of Electronic Media.
UNIT III
Press and Registration of Books Act, 1867, laws on defamation, Contempt of Courts, Official secret Act, Film censorship, Working Journalist Act and copyright Act.
UNIT IV
Prasar Bharti Act, Cable Television Network Regulation Act 1995, Broadcasting Bill, Information technology Act 2000, Press Council and Press commission.

Suggested Readings:
1. Relevant Sections of IPC from Criminal Law Manual, Universal
2. Constitution of India (Article 19 (1) and 19 (2) 105, 194)The Law Dictionary, Universal
3. Vidisha Barua Press & Media Law Manual, Universal Law
Publishing Co. Pvt. Ltd. New Delhi
4. P.K. Ravindranath Press Laws and Ethics of Journalism, Author Press,
New Delhi
5. R.K.Ravindrana Press in the Indian Constitution
6. K.S. Venkateshwaran Mass Media Laws and Regulations in India,
Published by Asian Mass Communication Research
and Information Centre, Distributed by N M Tripathi
Pvt. Ltd. Bombay
7. Dr. Ambrish Saxena Freedom of Press and Right to Information in India,
Kanishka Publication, New Delhi



BAMC 27
ENVIRONMENT COMMUNICATION

Unit 1: Media and the Environment
 Definition, scope and importance, Need for public awareness via media, Natural resources and associated problems: i) Forest resources ii) Water resources iii) Food resources iv) Energy resources v) Land resources, Role of an individual and media in conservation of natural resources.
Unit II Media & Ecology
Concept of an ecosystem: structure and function of an ecosystem, Producers, consumers and decomposers, India as a mega-diversity nation, Threats to biodiversity: habitat loss, poaching of wildlife, man-wildlife conflicts, Media’s role in disseminating of information in ecology
Unit III Media & Environmental Disaster
 Definition of environmental pollution: Causes, effects and control measures of: (a) Air pollution (b) Water pollution(c) Soil pollution (d) Noise pollution (e) Thermal pollution (f) Nuclear hazards, Role of an individual and media in prevention of pollution, Role of Media in Disaster management: Foods, earthquakes, cyclones and landslides. Environmental ethics: Issues and possible solutions, Environment Protection Act.

Unit IV Communicating Human Welfare
Family Welfare Programme and media awareness, Environment and human health, Smoking and Cancer, HIV/AIDS, Women and Child Welfare, Role of Media awareness in environment and Human Health issues
    

Suggested Readings :
1. P. C Joshi & Namita Joshi A Text Book of Environmental Science, A. P.            H. Pub.New Delhi , ISBN 81-313-0456-3
2. Dr B. S Chauhan Environmental Studies, Laxmi Publication
3. Anubha Kaushik & C. P. Kaushik Environmental Studies, New Age               International


BAMC 28
MEDIA ORGANISATION AND MANAGEMENT

Unit- Management: Functions & Principles
Management – Definition, Nature, Principles and Need for Management, Management Functions, Responsibility, Authority and Accountability of Management, Planning – Definition, process and importance, organizing, directing and controlling Human Resource Planning
Unit-II Behaviour and Leadership
Foundations of behaviour – Attitudes, Personality and Learning, Leadership – Importance and major types, Motivation and Conflict management
Unit-III Media Organizations : Structure and functions
Media Organizations : Meaning, Nature, process and importance, Ownership patterns of media organizations, Organizational structure of media organizations : Print/Electronic and their functions, Cross media ownership, conglomerates
Unit-IV Economics of Media Organizations
Economics of newspapers, Electronic and Print media organization – cost and revenue relationship, FDI in media, Establishing a media organization – steps involved, Importance of entrepreneurship and fund-raising

Suggested Readings:
1. Hargie O, Dickson D, Tourish Denis Communication Skills for Effective
Management, Palgrave Macmillan,
India
2. Dr. Sakthivel Murughan M Management Principles & Practices,
New Age International Publishers,
New Delhi
3. Redmond, J, Trager R Media Organization Management, Biztantra,
New Delhi
4. Albarran, Alan B Media Economics, Surjeet Publication,
New Delhi



BAMC 29
Defense Journalism

Unit I
Defence and Media, Defence reporting: Necessity and History, Defence reporter, preparation and essential requisites, Defence reporting: Its risk and Do’s and Don’ts.
Unit II
Defence reporting and its hurdles, types of defence reporting, writing on defence issues, News sources in defence and how to keep them, defence news through non- defence sources, tools of a defence reporter.
Unit III
Origin and development of defence services in India and its structure, Navy: Its origin and development, Air Force: History and growth, Indian Armed Forces and their associate organization.



Unit IV
India and its neighbouring countries, wars after India’s Independence, Present challenges of defence, Social face of defence, India major defence Institutions.


Suggested Reading:
1.     Defence Journalism in India: Sangeeta Saxena, Manas Publication, New Delhi.
2.     Indian Security, Threats and Strategies: Ashok Malik, Rajendra Nath, Shyam Khosla, Chandigargh,
3.     kargil Dastavaj, Ravinder Jain, R.J. Communication, Private Ltd. Bhopal.


BAMC 30
English
Unit I
Origin of Script Writing,  various forms of writing (i.e. Essays, short stories, Poetry, Novels), News Analysis.
Unit II
Structure of writing: Preparation, Introduction, Body & Conclusion, Presentation, and content style.

Unit III
Essential of Communication Skills, Group communication, Body Language, Workshop and Jam Session.
Unit IV
Official correspondence and Report Writing, Audio-Visual Aids, Printed Aids and Computer aided presentation.



No comments:

Post a Comment